It's important to keep in mind that most entrepreneurs/business owners are craftspeople first and businesspeople second. So if you're talking about a single-owner organization where the business owner is doing most of the work, they can focus on deliberate practice by setting up systems that minimize their time running the business side of things and maximize their time doing the craft side of things.

Think of an artist who sells her art online. She has essentially two duties: create art and sell art.

Creating art can divide into a bunch of other duties: 

* Brainstorm ideas

* Practice brush strokes

* Learn new styles

* Other artistic practices (I don't know, I'm not an artist)

Selling art can also divide into a bunch of other duties:

* Set up an online store

* Update inventory

* Put ads online

* Write content marketing

* Set up an email list

* Send emails to that email list

* etc. etc. etc.

She has two options, she can either spend her time mostly in selling and outsource the art creation or she can spend her time in the art creation and outsource the selling.

In her case, the latter makes way more sense. She runs her business to sell her art, not to sell other people's art. And if she outsourced the creation of art, the product she is selling would lose a lot of its appeal.

So for her, she can work in deliberate practice by outsourcing or systematizing the selling part of her business. She can use infrastructure like Shopify and combine that with an email list.

Now, I realize you're not necessarily talking about that kind of business owner. You're talking about somebody who can hire employees to do much of the work because they are providing a service and not necessarily a craft.

In that case, you have to back up and ask, "deliberate practice of what?" 

And in most cases, that becomes deliberate practice of sales/business development and of recruiting. 

If you do want to look at the service, then you have to break down, "what makes somebody who offers my service and is great at it, great?" Break down what the little inflection points are that make somebody with whom you're competing better at offering a service.

For me, this may be getting better at listening to people and knowing what they're really asking when they ask a question. Or getting better at outreach techniques that I can teach to others. 

So I think a useful question here is, "what are the areas in which I need to actually get better to beat out the people with whom I am competing?" and then focusing on that narrow set of skills.

I've recently started using the Pomodoro Technique for practicing and working, whether that's building out a new website or working on a company-wide podcast or learning a new skill in my free time. Here's the Chrome plugin I use.